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TripAdvisor is easily one of the most influential websites in the world, when it comes to making decisions about many aspects of a holiday, including where to stay and what to do while you are there.

Launched in 2000 and operating in 45 countries, so monumental has TripAdvisor become that nearly 280 million people consult it every month before making a booking. Every minute, over 100 new contributions are posted to the site, with opinions published covering more than four million accommodations, restaurants and visitor attractions worldwide.

Recently, TripAdvisor has announced that it has launched the Exceptional Service Awards, which is a first ever for the hugely influential travel advisor brand. The Exceptional Service Awards has been devised to help provide recognition for the many outstanding service personnel working in the travel and tourism industry who are not recognised for their efforts. Over two thirds of holidaymakers felt that truly exceptional members of staff who made a difference to their holiday experience did not necessarily get the appraisal they deserved, with hardly any platforms available to express their gratitude.

The new TripAdvisor awards will aim to address this issue. Chief Marketing Officer for TripAdvisor, Barbara Messing, believes that TripAdvisor can help shine a spotlight on those who are best in their business. Indeed, hospitality professionals can make the difference between a good trip and an absolutely amazing experience.

Users of the site have been asked to nominate exceptional hospitality employees, whether working at a hotel, restaurant or tourist attraction, either in their own country or overseas. The award results will be published at the end of the year on the TripAdvisor website. Winners will also receive a certificate and their employer will be notified, so that their merits can be recognised within the workplace.

TripAdvisor is a valuable resource for any holidaymaker, but for those thinking about getting into time shares, it can be a really great tool to assist in destination and resort choice. Since timeshare is a long-term commitment, ensuring that the right decision is made based on real user opinions is really important to get the most from the holiday experience.

The new Exceptional Service Awards will also prove to be welcome news to TripAdvisor users and those in the timeshare industry, as it adds a further element to base holiday decision-making upon. Indeed, research has suggested that 90% of travellers have returned somewhere as a direct result of the service they received while there. In the past year alone, nearly half of British travellers have expressed that they have received exceptional service several times, while on holiday or visiting an attraction.

With service being so paramount in the hospitality industry, holidaymakers will be eagerly awaiting the results of the awards come the end of the year.