Timeshare has often been plagued by negative press, so for anyone looking at how to sell a timeshare, it can be worrisome trying to find buyers who may have formed unfavourable preconceived notions about this type of holiday arrangement.
A new survey has recently been conducted, with the results finally shedding negative associations and allowing timeshare to bask in a positive light, which is great news for anyone wanting to attract potential buyers and hopefully make the process of how to sell a timeshare much easier.
What does the survey reveal?
The survey, conducted by the American Resort Development Association (ARDA), queried over 1,000 holidaymakers about the vacations they undertook. According to the survey, one third of timeshare owners have taken at least four holidays during the last three years, compared to just 18% of those who do not own timeshare. Of those timeshare owners who holidayed more than four times during the past three years, in the majority of cases they were travelling with family and friends.
The results from the survey showed that not only do timeshare owners travel more than non-timeshare owners, but they generally experience a happier and more relaxing holiday.
According to research, happiness is not just one single part of a holiday, but can actually be divided into seven distinct components or phases. The first phase of happiness begins at the start of planning a holiday, while the final element of happiness is experienced in the immediate aftermath from returning from a trip, when a traveller is still feeling the afterglow of their vacation. The survey highlighted that timeshare owners tends to experience higher levels of satisfaction and happiness compared to non-timeshare owners during each of these seven separate phases of a holiday.
Experts believe that timeshare owners experience higher levels of happiness and satisfaction as they may find it easier to arrange and plan their holidays, often experience bigger and better types of accommodation, which they may be familiar with, but also have the option for choosing different resorts all over the world. Timeshare owners are also more likely to holiday with family and friends, enjoying quality time together.
Survey respondents were also questioned about which aspect of a holiday is most important to them, with 45% of timeshare owners regarding relaxation as the most crucial. For timeshare owners, the relaxation aspect comes from being able to easily plan and arrange their timeshare holiday, knowing that it has been paid for in advance, and that they have a wide choice of accommodation and resorts at their disposal.
If you are looking for advice and guidance on how to sell a timeshare, understanding results from surveys such as these makes it easier to tempt potential buyers and educate them that timeshare can be a rewarding and fulfilling experience for many.
- Friday, 19 June 2015 07:26